Open-source enthusiast, responsive junkie, dog lover.
I like figuring out efficient web solutions that look good and function well. I have a broad (but well-developed!) set of skills, ranging from content and IA strategy to project management to back-end coding (you wear lots of hats when you work for non-profits!).

Driven, organized, and dedicated, I manage projects and people well. I love a deadline and a challenge, and my work shows my strong attention-to-detail. I’m passionate about the rapid change in tech, and I like teaching myself new skills so I can provide strong solutions for my clients.



I rock these every day…
Google Analytics
Drupal & WordPress (PHP)
Responsive Design & Media Queries
PM Tools: Asana, Basecamp, BugTrac
Adobe CS6 {Dreamweaver, InDesign, Photoshop, Premiere Pro}

I rock these on a regular basis…
Adobe Publish Omniture, Sharepoint, bsdTools, Expression Engine, Avectra netForum, Javascript/jQuery, MAMP, GIT, SQL, APIs


Intermediate level in speaking, reading & writing Spanish


Mac & PC Experience
Video Creation and Production
Email Campaign Management Tools
Social Media {YouTube, Facebook, Twitter, Instagram}


8.2005 – 5.2009
Bachelor of Arts in Mass Communication
Louisiana State University

1.2008 – 5.2008
Instituto Cervantes – Español a Distancia (B 2.2)
Universidad de Murcia, Spain


3.2012 – Present
Website & New Media Manager
Americans for the Arts (www.americansforthearts.org, www.artsmarketing.org, convention.artsusa.org)
As web team lead, my focus is on project management and technical implementation, as well as the planning, development and continued innovation of 10+ websites and varied multimedia assets. I directly supervise two full-time staff members; as a team, we make every update and upgrade to all of the organization’s websites, regardless of platform or CMS.

My team runs like an in-house vendor to programmatic staff – I run each project through an audience and analytics assessment, translate the staff’s objectives and goals into innovative solutions (without overdoing it on the tech speak), and establish a project plan and timeline for deliverables. I then tackle whatever needs to be done to make the project awesome – customizing modules to build out specific functionality, theming pages or entire sites based on a delivered or created design for projects/events, and tracking analytics so that we can adjust the project, as needed. I assign tasks to my team based on existing technical skills and opportunities for growth, and then assist them in troubleshooting before checking their work for QA.

7.2010 – 2.2012
Website & Communications Coordinator
Animal Welfare Institute (www.awionline.org)
As the first staff member devoted to communications and web in the organization’s 60-year history, I took on a pioneering role at the Animal Welfare Institute. I singlehandedly coordinated & maintained the organization’s entire web presence, and developed and implemented strategies for increasing social media followers and an eblast subscriber base (which both nearly doubled due to these efforts).

Though there were opportunities to quickly make a large impact, I took a strategic approach to prove the value of my suggested changes to the leadership team. By establishing that relationship and trust, I was able to convince them to let me take on a full website overhaul, creating a new information architecture, collaborating on an updated design and user interface, and migrating the website from a proprietary CMS to Drupal. When the time came to move on to my next employment opportunity, I developed thorough documentation and ran trainings for staff to guarantee a smooth transition for the organization.


gmail: dcdanielle27